Identifying the goal of your post is just as important as knowing when to publish it. If your followers are of an older demographic, the morning hours may be the optimal time to get engagement and likes from this audience. If your followers tend to fall below a certain age range, it could be more beneficial to be posting at night, as they are more likely to be awake and active on social channels like Instagram. Consider Your Follower’s Age and Lifestyleīeyond location, it’s also important to consider the age and lifestyle of your followers. Learning where your audience is located will help inform you of what the actual best time to post on Instagram is for your followers. It may be what you consider prime posting time in your time zone, but it could be the middle of the night or the beginning of the day for the majority of your audience. When it comes to posting on not just Instagram, but any social media, location is everything. Here are just a few of them: What is the Best Time to Post Based on your Location? Wherever Your Target Audience Is Things to Consider When Finding the Best Time to Post on InstagramĪlthough we have provided in-depth data from ourselves and experts alike, there are still multiple factors you need to add to the equation in our to find your perfect time to post on Instagram. Either way, it's important to test out a range of posting times to really know what works best for your brand. This is prime engagement time for many users. But it is also possible that users find themselves scrolling aimlessly during the workday to pass time. Many Instagram users find themselves scrolling their feeds after waking in the early morning or during their commute. But why is that? While there is no way to know exactly why early mornings are impactful according to some experts, and not to others, there is one major factor that contributes to these numbers: work. If there is one thing to denote from this data (including Dash Hudson’s), there is no single best time to post. ExpertVoiceĪt ExpertVoice, they calculated the best times to post on Instagram every day, the results are as follows: Sunday between 10 AM and 2 PM, Monday between 11 AM and 5 PM, Tuesday at 5 AM and between 11 AM and 3 PM, Thursday at 5 AM, 11 AM, and between 3 PM and 4 PM, Friday at 5 AM, and between 9 AM and 4 PM, and lastly Saturday at 11 AM. Hubspotīased on global data Hubspot found the most successful time to post on Instagram is Tuesday between 11 AM and 2 PM CDT. Sprout Social has identified Tuesday and Thursday at 9 AM or 10 AM as prime posting times for Instagram. LaterĪccording to Later's analysis of 35M global posts, the optimal times to post each day on Instagram are: Monday and Thursday at 5 AM, and Tuesday, Wednesday, Friday, Saturday and Sunday at 6 AM. Let’s take a look at a few studies and their findings. But fortunately, there is some interesting crossover between experts. Naturally, they do not all line up to one perfect posting time. There are many sources out on the internet discussing when the best time to post on Instagram is. The best times to post are from 12 AM - 1 AM and 10 PM - 11 PM.Įxperts on the Best Time to Post on Instagram Best Time to Post on SaturdayĬonsider holding your scheduling your Saturday posts for very early in the morning or late at night. On Fridays, it’s best to catch the late crowd with 12 AM and 9 PM - 11 PM being the best times to post on Instagram. In the evening, 9 PM – 11 PM sees great levels of engagement. For the early birds, 5 AM - 9 AM is a great time to post. Thursdays are where we begin to see some options. Interestingly enough, the best time of day to post on Wednesdays is at 11 PM sharp. Similarly to Monday, 12 AM - 1 AM is the best time to post on Instagram on Tuesday. Best Time to Post on Mondayīetween 12 AM - 2 AM on Mondays is when you may see your best engagement. This timing is quite unique in comparison to other days of the week, where posting later in the evening or early in the morning is best. The best time to post on Sundays is between 7 PM - 11 PM. Knowing the best general time to post on Instagram is helpful, but it's even more valuable to know exactly what time you should be posting based on what day of the week it is: What is the Best Time to Post on Instagram Each Day? Monday, Saturday, and Sunday are the best days of the week to post, while posts on Wednesday, Thursday, and Friday tend to see slightly lower overall engagement.
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